Build brand with storytelling
Kwan said: Mainly sell ideas!
A cross-border creator (Brand Consultant / Designer / Painter / Poet) who loves to think, and loves to integrate art and design into people’s lives with warmth.
I studied fine art and commercial design at the Hong Kong First Institute of Art and Design. Since 2007, I have been engaged in the creative design industry and have more than ten years of experience in brand design.
When I was not yet 30 years old, have been wandering in different countries in Europe and Australia for several years and lived in Suzhou for a period of time. He loves art, travel, and experiencing life very much because my creative inspiration comes from life.
kwanCREATIVE is a Brand Consultancy and Design Lab. That has cultivated unique insights into the market, and can quickly understand the features and the growth pattern of various industries. Have served some well-known Hong Kong brands, such as Topsoya, Walnut Store, Yummy House, 3M, Kamei Chicken (Kong Kin Fong ), Sun Kong BBQ (Renamed Ki’s Roast Goose), etc, also cooperate with some social enterprises and NGOs.
Pneumoconiosis Mutual Aid Association – Dust-proof Poster Design Competition 2021 – Merit Award
Graphic Arts Association of Hong Kong – Hong Kong Excellent Product Competition 2016 & 2020 – Finalists
The 30th Hong Kong Printing Awards 2018 – Merit Award
Yang Memorial Methodist Social Service – Golden Jubilee Poster Competition 2017 – Runner up Award
The Boys’ and Girls’ Clubs Association of Hong Kong 75th Anniversary Logo 2011 – Merit Award
Kipling x Sogo – Brand Gorillaz Image Poster Design competition 2007 – Merit Award
Once enough, not much! as brand design philosophy
WOW! brand symbol
A symbol catches people’s minds.
WOW! brand slogan
A sentence makes people’s attention.
WOW! brand experience
A try shocks people’s hearts.
With minimal design ideas, remove excess decoration and create a bright brand image, so that people can quickly identified.