{"id":5757,"date":"2021-09-26T13:06:14","date_gmt":"2021-09-26T05:06:14","guid":{"rendered":"https:\/\/kwancreativecom.wpcomstaging.com\/?post_type=portfolio&#038;p=5757"},"modified":"2025-05-16T14:54:45","modified_gmt":"2025-05-16T06:54:45","slug":"topsoya-soy-food-rebranding","status":"publish","type":"portfolio","link":"https:\/\/www.kwancreative.com\/hk\/portfolio\/topsoya-soy-food-rebranding\/","title":{"rendered":"Topsoya\uff0d\u5927\u8c46\u98df\u54c1\u54c1\u724c\u91cd\u5851"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5757\" class=\"elementor elementor-5757\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c587a9 e-con-full e-flex e-con e-parent\" data-id=\"4c587a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6da385 e-flex e-con-boxed e-con e-parent\" data-id=\"a6da385\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9a2c56 e-con-full e-flex e-con e-child\" data-id=\"e9a2c56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a1c91 elementor-widget elementor-widget-spacer\" data-id=\"c7a1c91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cfd8f9 elementor-widget elementor-widget-heading\" data-id=\"1cfd8f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title 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class=\"elementor-element elementor-element-0a73fed elementor-widget elementor-widget-heading\" data-id=\"0a73fed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u54c1\u724c\u6545\u4e8b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7514825 elementor-widget elementor-widget-text-editor\" data-id=\"7514825\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u70ba\u60a8\u5fae\u7b11<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd146c6 elementor-widget elementor-widget-spacer\" data-id=\"bd146c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2494571 elementor-widget elementor-widget-heading\" data-id=\"2494571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u8a2d\u8a08\u65b9\u6848<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50266c9 elementor-widget elementor-widget-spacer\" data-id=\"50266c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-321cf4e elementor-widget elementor-widget-text-editor\" data-id=\"321cf4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Topsoya\u662f\u9999\u6e2f\u9802\u7d1a\u8c46\u88fd\u54c1\u54c1\u724c\u3002\u9032\u516560\u9031\u5e74\uff0c\u9019\u662f\u5927\u8c46\u98df\u54c1\u7684\u597d\u6642\u6a5f <a href=\"https:\/\/www.kwancreative.com\/hk\/projects\/\">\u54c1\u724c\u91cd\u5851<\/a>\uff0c\u5c07\u54c1\u724c\u5165\u53e3\u5e36\u5165\u4e0b\u4e00\u500b\u91cc\u7a0b\u7891\uff0c\u8cbc\u8fd1\u5e02\u5834\u8b8a\u5316\u548c\u8da8\u52e2\uff0c\u4e26\u70ba\u958b\u8a2d\u7db2\u4e0a\u5546\u5e97\u505a\u597d\u6e96\u5099\u3002\u56e0\u6b64\uff0c\u91cd\u65b0\u8a2d\u8a08\u6a19\u8a8c\u548c\u8996\u89ba\u8b58\u5225\uff0c\u65b0\u7684\u54c1\u724c\u5f62\u8c61\u5c08\u6ce8\u65bc\u65b0\u4e00\u4ee3\u5e74\u8f15\u4eba\u3002\u9019\u500b\u5b8c\u6574\u7684\u9ad4\u7cfb\u5145\u6eff\u4e86\u60c5\u611f\u548c\u6d3b\u529b\u3002<\/p><p>\u65b0\u7684\u6a19\u8a8c\u6982\u5ff5\u7531\u54c1\u724c\u540d\u7a31\u7684\u5169\u500b\u55ae\u5b57\u7d44\u5408\u800c\u6210\uff0c\u6e05\u6670\u6613\u8b80\uff0c\u5bcc\u6709\u73fe\u4ee3\u611f\uff0c\u8272\u8abf\u63a1\u7528\u8c46\u6f3f\u822c\u7684\u6dfa\u9ec3\u8272\uff0c\u4ee5\u53ca\u805a\u5149\u71c8\u822c\u7684\u4eae\u9ec3\u8272\uff0c\u5bd3\u610f\u5c08\u6ce8\u512a\u8cea\u8c46\u88fd\u54c1\uff0c\u6253\u9020\u5065\u5eb7\u5feb\u6a02\u751f\u6d3b\u3002<\/p><p>\u54c1\u724c\u6545\u4e8b\u3001\u8996\u89ba\u8b58\u5225\u3001\u5409\u7965\u7269\u3001\u63d2\u5716\u548c\u5275\u610f\u6587\u6848\u7b49\uff0c\u7528\u4f5c\u5f37\u5316\u54c1\u724c\u5f62\u8c61\u3002<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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elementor-size-default\">\u9805\u76ee\u65bc<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f7159 elementor-widget elementor-widget-text-editor\" data-id=\"16f7159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Maxi Communications<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1b253e elementor-widget elementor-widget-heading\" data-id=\"e1b253e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u6307\u5c0e<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-264a39a elementor-widget elementor-widget-text-editor\" data-id=\"264a39a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u5433\u79cb\u5168<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8c6407 e-con-full e-flex e-con e-child\" data-id=\"f8c6407\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ace61a elementor-widget elementor-widget-heading\" data-id=\"0ace61a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u5275\u610f \/ \u8a2d\u8a08 \/ \u63d2\u756b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ebde3 elementor-widget elementor-widget-text-editor\" data-id=\"e9ebde3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u95dc\u5b50<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-214cd4c elementor-widget elementor-widget-heading\" data-id=\"214cd4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u6587\u6848<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8e8b20 elementor-widget elementor-widget-text-editor\" data-id=\"c8e8b20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Elsie Pang \u548c Mister Kwan<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c97916 e-flex e-con-boxed e-con e-parent\" data-id=\"0c97916\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4792597 elementor-widget elementor-widget-spacer\" data-id=\"4792597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04fdfce elementor-widget elementor-widget-text-editor\" data-id=\"04fdfce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/wa.me\/85298774628\/\" target=\"_blank\" rel=\"noopener\">\u7acb\u5373\u806f\u7d61\u6211\u5011\u7684\u54c1\u724c\u9867\u554f\u958b\u59cb\u4f60\u7684\u54c1\u724c\u65c5\u7a0b<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Visual Identity | Rebranding Topsoya &#8211; Soy Food Rebranding brand story Smile for you design solution Topsoya is the top soybean product brand in Hong Kong. It has entered its 60th anniversary, this is a good time for soy food rebranding, bringing the brand entrance to the next milestone, close to market changes and trends, [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":27989,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"slim_seo":{"title":"\u8457\u540d\u5927\u8c46\u98df\u54c1\u54c1\u724cTopsoya\u7684\u54c1\u724c\u91cd\u5851","description":"Topsoya\u662f\u9999\u6e2f\u9802\u7d1a\u8c46\u88fd\u54c1\u54c1\u724c\u3002\u5927\u8c46\u98df\u54c1\u54c1\u724c\u91cd\u5851\u548c\u5305\u88dd\u5df2\u9032\u516560\u9031\u5e74\u3002"},"_vp_format_video_url":"","_vp_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"portfolio_category":[819],"portfolio_tag":[635,620,647,634,619,612,633,632,623,626],"class_list":["post-5757","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-branding-identity","portfolio_tag-60th-anniversary","portfolio_tag-brand-design","portfolio_tag-brand-elements","portfolio_tag-hong-kong-brand","portfolio_tag-logo-design","portfolio_tag-packaging-design","portfolio_tag-soybean","portfolio_tag-soymilk","portfolio_tag-topsoya","portfolio_tag-visual-identities"],"_links":{"self":[{"href":"https:\/\/www.kwancreative.com\/hk\/wp-json\/wp\/v2\/portfolio\/5757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kwancreative.com\/hk\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.kwancreative.com\/hk\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.kwancreative.com\/hk\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kwancreative.com\/hk\/wp-json\/wp\/v2\/comments?post=5757"}],"version-history":[{"count":0,"href":"https:\/\/www.kwancreative.com\/hk\/wp-json\/wp\/v2\/portfolio\/5757\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kwancreative.com\/hk\/wp-json\/wp\/v2\/media\/27989"}],"wp:attachment":[{"href":"https:\/\/www.kwancreative.com\/hk\/wp-json\/wp\/v2\/media?parent=5757"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.kwancreative.com\/hk\/wp-json\/wp\/v2\/portfolio_category?post=5757"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.kwancreative.com\/hk\/wp-json\/wp\/v2\/portfolio_tag?post=5757"}],"curies":[{"name":"\u53ef\u6fd5\u6027\u7c89\u5291","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}