iChing is a gynaecological medical centre located in Tsim Sha Tsui. The business card design uses dark green and light gold as the main colours. The business card is a concept of the Taiji Diagram, which means fusion, balance, and harmony. It is expressed in the meticulous painting of the Song Dynasty.
The picture shows the sinking fish and geese in the iChing Lake. The composition of the four sinking fish is transformed from the wave shape of the logo, also the couplet poems inside written by Alien Kwan, and the embellishment of tamarind and lotus flowers, contain the meaning of ancient rhyme and modern beauty, and can also bring out elegance. The old saying goes: the thread is twisted according to the green, and the gold is curled to the yellow.
Immortal descends to the world with charm and fragrance,
Tamarix and sinking fishes look shame on the jade face.
Business Card Design
creative / design / illustration / copywriting