design solution
Sweetie 2 is a dessert store of about 15 years, the target audience is mostly teenage and families, and the concept of mango element and colour as a main visual extension, makes the brand more eye-capturing. And with humorous illustrations, the message is expressing about more fun and human touch, the character concept is transformed from the Sweetie 2 boos have a unique personality and humour, and let consumers feel more cordial and effective communication.

Wrote some quotes and store rules are used to strengthen the brand’s emotional connection. The handwriting style looks more easy-friendly.