Graphic | Leaflet Design
Families of SMA - NGO Leaflet Design
brand story
Story in a house
design solution
The “Story in a House” design concept for Families of SMA (Spinal Muscular Atrophy) transforms the traditional NGO leaflet into an intimate, home-like narrative. SMA affects families in deeply personal ways, and this design invites readers into the daily lives of those impacted—showing both struggles and hope within the walls of a home.
client
Families of SMA
creative / design
Mister Kwan