we create


a brand consultant studio,
focused on strategy and design,
founded in 2020.

We “sell ideas”,
in the way of brand thinking,
think holistically,
and use design to solve problems.

We “make brands”,
build a brand identity with soul and power,
resonate with people,
to meet their specific needs.

We “create value”,
infuse cultural and creative elements,
present the value proposition,
let brands develop sustainably.


Enterprise Diagnosis

Trend Analysis

Market Research

Competitor Research

Consumer Insights

Target Audience Analysis

Design Thinking

Research and Analysis

Brand Positioning

Brand Values

Brand Story & Philosophy

Brand Vision & Mission

Brand Tone of Voice

Brand Personality

Brand Naming and Slogan

Brand Environmental

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Integrate “small” idea,
into “great” value!

Make the design closer to people,
Create a better life with creativity and humour.

With “nothing” unnecessarily decorate,
having “something” has greater meaning.

We believe that “less” ideas,
can bring people “more” satisfaction.

The lifestyle branding of the era,
create the brand story to touch people’s heart.

A good brand has a unique personality and soul,
also can interact and communicate with people.

Once enough,
not much!

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wow symbol!
a symbol that catches people’s minds.

wow slogan!
a sentence that makes people’s attention.

wow experience!
an experience that shocks people’s hearts.



social service