Visual Identity | Rebranding

Hong Kin Fong is a local fresh food produce store, most of the products originate from their farm in Yuen Long, including Ka Mei Chicken, and Kin Ying Pig. This project is for brand image building, bringing health, organic, and vitality to consumers’ minds, established visual elements, mascots, promotional materials, advertising posters, social platform releases, vehicle appearances, etc.

The project Local Fresh Food Store Rebranding, in addition to visual systems, includes packaging systems, language systems, store systems, colour applications, and correlations that are very important to create a unified and harmonious brand image, so as to effectively communicate with consumers and distinguish them from competitors.