Branding and Identity | Flower Wine products

Guizhou, a province in Southwest China, is renowned for its rich cultural heritage, breathtaking landscapes, and unique traditions. Among its many treasures is flower wine, a traditional alcoholic beverage infused with local flowers and herbs, embodying the harmony between nature and human craftsmanship.

This wine branding project seeks to elevate Guizhou Flower Wine by integrating deep cultural concepts, blending ancient traditions with modern aesthetics to create a premium, story-driven brand that resonates with both domestic and international consumers.

The core branding concept revolves around “The Blossom of Guizhou”