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Branding & Identity | Sport Therapy Branding

MT Circle - Sport Therapy Branding

brand story

Swimming Fish Cure Pain

design solution

The Philosophy of Fluid Healing – Pain is stagnation; recovery is motion. At MT Circle, we’ve reimagined sports therapy through the ancient metaphor of “two fish swimming on the muscles”—a concept inspired by the precision of facial knife techniques and the fluidity of aquatic life. Just as fish glide effortlessly through water, our therapies dissolve tension, restore mobility, and guide your body back to its natural rhythm.

The “Swimming Fish Cure Pain” branding isn’t just a logo or a tagline—it’s a philosophy. It represents how targeted, rhythmic pressure (like the blade-like focus of a facial knife) can “slice through” adhesions, while the gentle, undulating motion of our techniques mimics fish navigating muscle fibres to rebalance energy flow.

“Where Pain Melts into Motion.”

client

MT Circle

direction / creative / design /illustration

Mister Kwan