Restaurant Branding & Store Identity

Sun Kwong BBQ is a traditional Hong Kong-style BBQ meat that began in the 1970s. It is the origin of Ki’s roasted goose. It is cooked fresh on-site every day with its own secret recipe. The soft and sweet barbecued pork, the crispy-skinned roasted goose, and a variety of nostalgic stewed flavours make the signature roasted goose rice a must, and it has become the first choice for everyone in Kwan Wan.

In this project, we designed a new logo, slogan, brand tone, display, packaging and some accessories, etc, the concept of the logo is translated from To Kwan Wan’s old store signage typography, adjusted its call a Hong Kong Traditional Beiwei Style Font. And drew a bowl of roasted goose rice, and the combination became a logo. The old store of the illustration used store decoration and designed some product posters stickled up on the wall. The new store looks warm and human touch, to bring the distance between people.