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hk_delicacies_ideas-07
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The food story under the Lion Rock

design solution
In order to promote local¬†food culture, we will show the history, roots and changes of different “Hong Kong cuisine”… As the so-called “people take food as their heaven”, Hong Kong, which has a historical and cultural background that combines Chinese and Western Johor, is full of unique food flavours and also reflects the pursuit of food.

Hong Kong Delicacies have become an important part of our daily life. In order to present the brand culture, the iconic Hong Kong-style font – Northern Wei font, plus Lion Rock, Victoria Harbour skyline and waves, express its traditional essence on the logo, which is also softly Combined with modern simplicity, the public can better understand the concept and value of the brand.

Using a character mascot to promote “Hong Kong People and Hong Kong Delicacies” has a warmer and more intimate feeling. Creating characters ~ Foodie Kong is friendly, familiar with and proficient in the local food culture of Hong Kong, and likes to share the local food culture and history with others, will take you to experience the unique “Hong Kong People and Hong Kong Delicacies”, allowing people to taste and read carefully and learn more about the local Hong Kong Delicacies that has been passed down for a long time.

client
Hong Kong Delicacies

task
Branding

creative / design / illustration
Alien Kwan